Liverpool – Brewdog Deskdog
I heard last week about a new scheme that Brewdog have introduced to allow people to get work done in their pubs (their own work, not work for the pub chain) which gives them a table, a free pint and unlimited coffee. The cost is £7, so I thought I’d give this marvellous concept a go.
All rather excellent, they were expecting me. I don’t think a prior reservation is required though, so customers can just turn up. There’s a theoretical time limit of two and a half hours which the on-line reservation gives in the pub, but they do mention that it’s possible to extend this just by asking a staff member. I doubt that in practice there are any time restrictions (within reason).
The first of several coffees. There’s a bell at the table which the very friendly staff member said that I could press to get another coffee, but, like the call button on aircraft, I rarely feel that comfortable pressing it. And since I was six feet from the bar, I was happy to make that commitment to walking over.
The Punk IPA that was included in the price, the usual clean and refreshing flavours.
The beer list with some tempting options, although I managed to restrain myself.
Every Brewdog has a beer fridge where takeouts, or indeed drink-ins, can be obtained.
The pinball machine area for those customers who might want a distraction.
Decorative toilets with kegs on top of the cubicles, and they were also around the walls.
Anyway, back to the concept. This is part of a sweeping move being made by pubs, restaurants and hotels to get remote workers, digital nomads, home workers, or whatever the exact term used, into using their facilities. Some do this better than others, with JD Wetherspoon leading the charge with their unlimited coffee for somewhere between £1.15 and £1.50 (or more at airports), but companies such as Accor are getting good at this as well.
I like how Brewdog have made their plans very clear, as it means that people know that they are welcome within the pub for the day. The staff in this Brewdog were engaging and friendly, although the chain seems to be really good at this. The coffees kept flowing without any issue and the staff were knowledgeable about the whole process.
I like pub and hotel environments with their ambient noise and ability to listen in to what are often ridiculous complaints made to staff. The noise in this Brewdog wasn’t disturbing at all, although the music did get a bit louder towards the end of my visit. I do prefer the policy that JD Wetherspoons have on dogs (they’re banned), but given the name of Brewdog and their open acceptance of dogs, at least their policy is clear and consistent.
All in all, I really like this concept and Brewdog have implemented it with some professionalism. I can imagine that this will become more common over the next few years and it’s an excellent way of filling up what might otherwise be a nearly empty venue during the day.
